Grace Loves Lace Launches Their New 2022/2023 Collection ‘Memories of her’.

An ode to craft and creativity, luxury bridal boutique Grace Loves Lace Launches Their New 2022/2023 Collection ‘Memories of her’. Mainline collection ‘Memoirs of Her’. Driven by passion, genuineness and innovation, the brand is a true reflection of the modern bride, ongoing to break traditional bridal boundaries and prospects one collection at a time.  

Shot in Northern Italy and brought to life in their Australian studio, the ‘Memoirs of Her’ campaign feels exclusively close, possessed and deeply mournful. 

Memoirs of her also signifies the persistence of GRACE’s dedication to innovation with the overview of exclusive new assemblies and more eco essentials than ever before. The collection, which features eight signature gowns and two intricately embroidered coverings - will also be the brand’s first dive into the Metaverse, with the first 10 customers to accept an exclusive NFT gift with their gown purchase.

Each of the 13 dreamy wedding dresses that make up the collection own a distinct personality. And while Ziems loves each and every one of her plans, she notes that there are a choice few that she holds mainly close to her heart.

The rousing textures and fabrics that make the collection shine are of particular importance to Ziems, who waxes lyrical about Bea’s “metallic lace and full skirt”, Song’s “remarkable fabrics”, and the burnout silk of Loyola. The sleek, bias-cut of Summer is another favourite, and Farrow and incorporate love of feminine sleeves.

The assemblage marks almost eleven years since Ziems started Grace Loves Lace, after a infuriating search for a dress for her own wedding. The Australian-based entrepreneur set out to revolutionise how wedding dresses were designed and sold, releasing women from the traditional bridal shopping experience through an innovative e-commerce model. To know detailed info, you can visit New York Style Guide.